Director - Hartford Public Schools
Position: Director
Subject Area: (none)
Job Title: Executive Director of Communications and Marketing
Job Location: 330 Wethersfield Ave. Hartford CT, 06114
Beginning: Immediately
Deadline: Open until filled **
District: Hartford Public Schools
Hartford, CT 06103
Telephone: 860-695-8606
Job Description:
REPORTS TO:       Deputy Superintendent (Primary)/Superintendent of Schools (Secondary)
PRIMARY FUNCTION:  The Executive Director of Communications and Marketing will provide strategic leadership, direction, and guidance for the Hartford Public Schools’ internal and external communications, media relations, and marketing, as well as oversee the day-to-day operations of the Office of Communications and Marketing.  In collaboration with the executive team, this position will develop, execute, and oversee a multi-year plan, promoting the district’s work to accelerate equity and excellence, to a diverse set of stakeholders.  A laser focus for this position will be to develop a plan and supporting strategies that are culturally inclusive of all those served by the district, our students, families, and community.  The Executive Director of Communications and Marketing will serve as a leader, ensuring that Hartford Public Schools’ commitment to diversity, equity, inclusion, and belonging are infused into organizational culture and all forms of communication, media relations, and marketing.

  • Build brand awareness and positioning of Hartford Public Schools
  • Develop and lead a culturally responsive and outcomes-based strategic communications plan with metrics – utilizing both traditional and new media – to support the district in meeting strategic goals
  • Understand and develop budgets and finance and return-on-investment projections
  • Lead the Office of Communications and Marketing to develop a culturally inclusive strategic communication plan and execution of said plan
  • Utilize all available district and school-based multimedia resources/channels (email, web, video, radio, TV, print, and social media) to share news and maintain lines of communication with district constituents, the media, and other agencies on behalf of the district
  • Work with advertising and marketing agency partners as needed
  • Execute online and offline marketing initiatives, integrating online and new media, email, social media, SEM/SEO strategy development, brand awareness and other marketing initiatives
  • Lead the drafting, editing, and distribution of content for the Superintendent, including: talking points, speaking remarks, presentation/presenter notes, statements, letters, memos, and social media posts
  • Lead the drafting, editing, and distribution of letters, web posts/stories, statements, media advisories, press releases, brochures, and other materials to families, students, staff, community partners, and the media
  • Lead the preparation of multilingual news releases about programs, projects, activities, and accomplishments of Hartford Public Schools’ students and staff
  • Work collaboratively with the Senior Advisor for Strategy & Institutional Advancement, schools, and departments in support of the district’s strategic communications needs with an emphasis on student, family, and community engagement
  • Manage crisis communications strategy and execution, identify risks, prepare contingency and recovery plans, and manage resources and communications during the crisis
  • Work with district administration and schools on crisis and emergency communications
  • Develop and coordinate promotional marketing materials and activities, ensuring the district’s commitment to DEIB are infused into organizational culture and all forms of communication, media relations, and marketing
  • Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, budgeting, campaign analysis, and tracking/monitoring procedures
  • During the Superintendent’s absence, serve as the spokesperson for Hartford Public Schools
  • Maintain cooperative working relationships with various news media and other public groups
  • Notify news media of various district activities, events, and services by issuing news releases, feature
  • stories, and public service announcements
To view the complete job description, requirements, compensation and apply please visit

APPLICATION PROCEDURE:  To be considered, all internal and external applicants must fully complete a Hartford Public Schools’ online application. To apply, please visit http:// and follow the appropriate link.   

** District reserves the right to close any Job Posting when a suitable applicant has been found before the deadline date.